Tal y como está definido en su página web, OIVE “es una Organización sin ánimo de lucro que agrupa a las entidades representativas de la cadena de valor del sector vitivinícola español tanto de la rama de producción como comercialización”.
Entrevista con SUSANA GARCÍA, DIRECTORA DE LA INTERPROFESIONAL DEL VINO DE ESPAÑA (OIVE)
SW: This definition is very concise, but also leaves us with some questions... What are the entities that represent the wine sector’s value chain? Are all that participate in the entire value chain involved? And, most importantly... Are they all aligned?
The OIVE (The Spanish Wine Board) is a private association made up of the major organisations that represent the winemaking sector in Spain, from the production of the grapes to their marketing as wine. It is structured into two branches with equal representation, established by regulation: production and transformation/marketing. So, members of the first group include Cooperativas Agro-Alimentarias de España (Food Cooperatives of Spain); ASAJA (the Agricultural Association of Young Farmers); COAG (Coordinator of Farmer and Livestock Farmer Organisations); and the UPA (Union of Small Farmers and Livestock Farmers). Then, on the marketing and distribution side we have: Cooperativas Agro-Alimentarias de España (Food Cooperatives of Spain), the FEV (Spanish Wine Federation) and the AEVE (the Wine Business Association of Spain). We also have a Consulting Committee, which includes the participation of other sector organisations that represent other grapevine products, such as grape must and wine spirits, and we have a long-term collaboration agreement with the wine designations of origin through the CECRV (Spanish Conference of Winemaking Regulatory Councils). The creation of the Spanish Wine Interprofessional Organisation in 2014 was a milestone in the sector: for the first time, we understood that we had to put our differences aside and work together for what unites us. Thus, the members of OIVE view the Interprofessional as a stable framework for collaborative work, and as a place where we can debate and make decisions about the sector and its future.
The organisation was created 7 years ago now... what was its purpose? What did it aim to do, and what were its objectives? Have those expectations been met so far?
The Spanish Wine Interprofessional Organisation (OIVE) was the first initiative that was able to unite the sector to defend its common interests. We are a very fragmented, complex sector, with many different realities. In 2014, after several attempts, we were able to create an organisation that put together all of those pieces of the puzzle. Over the past 7 years, we have tried to be a place where stakeholders can come together, debate, and share their problems, needs, and – most importantly – find short and long-term solutions. The recovery of wine consumption in our country was and still is one of the most pressing challenges the sector must face and, therefore, that OIVE must face. Over the years, we've worked on different promotional measures to bring wine to the consumers, which had good results. In 2019 there was a clear recovery of
