27 min de escucha
William Caruso | Evolution Not Revolution | E55
William Caruso | Evolution Not Revolution | E55
valoraciones:
Longitud:
35 minutos
Publicado:
29 abr 2024
Formato:
Episodio de podcast
Descripción
William Caruso is Senior Marketing Scientist at the Ehrenberg-Bass Institute from Adelaide, Australia.In this episode, Will imparts valuable insights about the factors contributing to successful packaging redesigns. He shares his research findings on the impact of pack design consistency, the importance of familiarity in purchase decisions, and the distinctions between evolutionary and revolutionary redesigns.Will’s experience in Distinctive Asset measurement, including large-scale multi-country projects, covers a wide range of product and service categories. He has been involved with research projects with analyzing data from locations such as the US, UK, France, Germany, Italy, China, Australia, New Zealand, Japan, United Arab Emirates, Saudi Arabia, Brazil, Russia, South Korea, South Africa and Indonesia. His core areas of research expertise include packaging redesigns, shopper behavior, and retail merchandising.Additionally, his experience in Distinctive Asset measurement encompasses large-scale multi-country projects. Will also authored a chapter on Building Physical Availability in Building Distinctive Brand Assets.Resources:William Caruso LinkedInBuilding Distinctive Brand AssetsHow Brands Grow – for ExecutivesEhrenberg-Bass InstituteEhrenberg-Bass Institute TwitterFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox
Publicado:
29 abr 2024
Formato:
Episodio de podcast
Títulos en esta serie (57)
Guillermo Dufranc | El futuro del diseño de packaging | E01: ¿Cómo será el futuro del diseño de packaging? Desde su rol como Project Manager en la agencia tridimage, Guillermo Dufranc ayuda a las marcas líderes de América Latina a ser relevantes para los consumidores a través del diseño de packaging. En este episodio tuve la oportunidad de conocer con mayor detalle su trayectoria en el mundo de las marcas y conversar acerca del rol del diseño de packaging en el proceso de branding. de BRANDERMAN