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Anne Miltenburg | Brand The Change | E34

Anne Miltenburg | Brand The Change | E34

DeBRANDERMAN


Anne Miltenburg | Brand The Change | E34

DeBRANDERMAN

valoraciones:
Longitud:
31 minutos
Publicado:
28 mar 2022
Formato:
Episodio de podcast

Descripción

Anne Miltenburg is a Dutch brand developer who has dedicated her career leveraging the power of 'brand' to advance ideas, products and services for social and environmental change. After a storied career as a designer, strategist and creative director at world renowned agencies Studio Dumbar, Lava and Interbrand, Anne left the agency world to found BrandThechange, an educational organization that trains changemakers in brand thinking skills from Nairobi, Kenya.The tools and brand resources that Anne and her team create for their learners are made available to all, such as Brand The Change, the guidebook, and the Brand Thinking Canvas. In this episode, she tells me why she decided to found an education company instead of an agency to address branding for social change. She also explains why we should separate purpose-marketing from purpose-led brands. Anne also shares what has living in Africa taught her about branding and designAnne's writing has appeared in Forbes, Stanford Social Innovation Review, Eye, amongst others. Besides her roles as CEO of Brand The Change, she is a consultant to African social impact brands like Internet of Elephants, Shujaaz Inc, and Flutterwave.Resources:Brand the ChangeBrand the Change, the BookCourseFacilitator SupportInstagramLinkedInMediumFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox
Publicado:
28 mar 2022
Formato:
Episodio de podcast

Títulos en esta serie (57)

El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad. -------------- Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society. -- https://www.branderman.design