Adam Ryan is a British designer and currently Head of Pentawards, the most prestigious global packaging design competition.Adam joined the Pentawards team in February of 2017.He studied Graphic Design at London College of Printing before becoming a fashion designer and creative consultant for several international brands which include: Westfields, Diesel, Kurt Geiger and Lexus.In this episode, we discuss the challenges and opportunities he faces while managing the world's most recognized packaging design competition. He also tells me what he has learned from producing the first Pentawards trends report and shares with me why we need to create a Sustainable Valley for packaging.Adam has a wealth of experience across various industries which include Fashion, Design, Branding, Marketing and Events.He has many packaging design articles published with the likes of Creative Review, It’s Nice That and Campaign.He is also one of the main contributors to The Package Design Book series published by Taschen.Resources:PentawardsCompetitionTrend ReportJury PanelFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox