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Tatiana Ryfer | Owner of a Private Brand | E29
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Longitud:
28 minutos
Publicado:
13 sept 2021
Formato:
Episodio de podcast
Descripción
Tatiana Ryfer is Head of the Branding & Visual Identity design department in Carrefour, and a member of the Pentawards jury.From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana has a design career marked by an international path.Tatiana contributed to building the design culture inside Carrefour. By managing all the brand’s visual aspects, she helped create consistency through all customer’s touchpoints.In this episode, we discuss the role of packaging design in building successful private brands. She also tells me why it is important to build own brands transversally, and how sustainable packaging will take center stage in the near future.With prior experience in the Decathlon Group as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group’s own brands.Her former experiences were split between Brazil, where she opened her own design studio specialized in branding, signage, and packaging and became a referenced packaging teacher in one of the most renowned design schools in the country, and New York where she spent three years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.*Owner of a Lonely Heart (Yes) - acoustic fingerstyle cover by Jack IsidoreResources:Tatiana Ryfer LinkedInCarrefourFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox
Publicado:
13 sept 2021
Formato:
Episodio de podcast
Títulos en esta serie (57)
Bienvenidos a BRANDERMAN: El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad. ------------- Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the plane de BRANDERMAN