Al frente del cambio (Leading Change)

Escrito por John P. Kotter

Narrado por Jaime Collepardo

Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fórmulas no bastan por sí solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba está en el elevado índice de fracasos que se asocia a las transformaciones dentro del ámbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores básicos que surgen en todo proceso de cambio y qué podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste método, pormenorizado y con numerosos ejemplos prácticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañía. Un libro que demuestra la importancia de no bajar jamás la guardia: la necesidad de una nueva reestructuración es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which




The international bestseller—now with a new preface by author John Kotter.

Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership.
From the ill-fated dot-com bubble to unprecedented MA activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever.

John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Leading Change is widely recognized as his seminal work and is an important precursor to his newer ideas on acceleration published in Harvard Business Review.

Needed more today than at any time in the past, this bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others.

• Idioma: Español
• Editorial: BookaVivo
• Fecha de lanzamiento: 13 jul 2021
• ISBN: 9781638110873

John P. Kotter

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world’s foremost authority on leadership and change. His has been the premier voice on how the best organizations actually do change.

Comentarios para Al frente del cambio (Leading Change)

[bederson-208717 · Calificación: 4 de 5 estrellas]

Good, clear, short. Nice framework, good examples. A little hard to apply a very $$$/business oriented perspective to higher ed, but still valuable.

[jtfairbro · Calificación: 4 de 5 estrellas]

Great book on leadership and how to drive gchange

[verber_1 · Calificación: 4 de 5 estrellas]

Kotter's eight step process is a great framework to think about how a planned change can be deployed in an existing organization. There was also a good discussion about the difference between management and leadership. One think not discussed was how the vision might be modified as the process proceeds. The material in this book is 5 stars, but the book itself has a lot of filler. I think the original HBR article was better than this book because it captured all the critical issues without the extra verbosity.

[billlund · Calificación: 1 de 5 estrellas]

Management psychobabble.

[Carolina Pérez · Calificación: 4 de 5 estrellas]

El contenido del audiolibro es muy enriquecedor, actual y aplicable. Detalla los pasos a seguir, ayuda con ejemplos vivenciales que hace que el contenido sea claro y preciso.
Los capítulos se duplican, por lo que la duración del audiolibro puede reducirse a la mitad.

[sandrafelker · Calificación: 5 de 5 estrellas]

Review: John Kotter is considered the expert on Change Management. Although, I thought his arguments for the Eight step process were valid, this book doesn't offer the information one would need to actually implement change. I thought it was more of a sales book than a functional book. The highlight of the book for me was the important difference between Leadership and Management. I hope that this information becomes more mainstream - because of the projects I've worked on, that is definitely the missing piece.

[dbjones_1 · Calificación: 4 de 5 estrellas]

Effective change management is one of business; holy grails and its Percival is John Kotter. Any treatise on change management will inevitably refer to this text and the program that Kotter developed is a great look at what needs to be done and the issues that usually go awry. While by no means a blueprint for success, this is an essential read for everyone who manages people.

[jpsnow · Calificación: 5 de 5 estrellas]

I'm rating this a top choice based on the depth and practicality covered in such concise form. Kotter's model based on 8 steps make sense. He explains well why they are all necessary, and why they need an ordering in order to work. This is one to keep handy and refer back to.