Interview
Born among vineyards, Lucie Pereyre de Nonancourt is the fourth generation of one of the most exclusive Maisons in Champagne, being the only one, of the great ones, that has been in the hands of the same family since 1939. She is vety young, therefore, she has a long way to go. She is currently the global ambassador for Grand Siécle, the brand's prestigious cuvée.
Nacida entre Viñedos, Lude Pereyre de Nonancourt es la cuarta generación de una de las Maisons más prestigiosas de la Champagne, siendo la única, de las grandes, que sigue en manos de la misma família desde 1939. Ella es muy joven por lo que, a priori, tiene mucho ca mino por recorrer. Actualmente es la embajadora mundial de Grand Siécle, la cuvee de prestigio de la marca.
Who is Lucie Pereyre? What are its origins? Did you ever consider any other professional option other than working in the family business?
I grew up in Champagne and then lived abroad, in different countries. At the beginning, I didn't know I was going to work in the wine world, I wanted to be a life coach. But during my master's degree, I had the opportunity to do an internship at a wine and spirits distributor in the United States and from then, I discovered a passion. When I came back, I started studying the WSET Diploma, while working at the Rioja winery Marques de Riscal. In 2019, I came back in Champagne and started working at Laurent-Perrier as Grand Siècle representant, Grand Siècle being Laurent-Perrier's prestige cuvée.
What was your training? Apart from belonging to a champagne family, did anyone influence or play an important role in the decision to dedicate yourselve to this world of champagne?
I studied scientific psychology in Geneva and then passed a Marketing Master degree. I always had the freedom to choose my own path. I had no pressure to work in the family business.
