el renacer de la viña

Most of us think of the great winemaking regions as being eternal, their fame transcending time and space, and much of their reputation is founded on this. This is not surprising as local communicators like to “mythologize” their own regions, praising the role of soil and climate and the influence of supposedly ancient traditions dating back for millennia, in order to have us believe that their land is unique.

Our basic conditioning, a mixture of Christian principles and romantic ideals, makes us extol the magical and incomprehensible and trivialize what is obviously human. However, reality obstinately shows us how superficial and incomplete these stories are. In fact, wine, as we know it, is a profoundly human product, which nature alone could never have fashioned. It gains prestige, first of all, when it attracts the attention of someone important and influential. The properties of the soil and climate become important if, and only if, there is a market for the wine and one which values different levels of quality.

The fine wine regions are not eternal, they exist as long as