Although he is now one of the leading figures on tlie global design scene, Tom Dixon had no plans to pursue a career in design: he didn't really plan to do anything beyond making things by hand and with whatever was put in front of him. He began his career by creating furniture out of scrap metal, thus giving old materials a new life, and in 2002 he decided to apply that same process to himself and launched his own brand. In this interview, the designer with the double life talks to us about himself as an individual and about his brand.
By now, there is no doubt that it was the right thing to do. But this was not the case at the end of the last century, when some theorists began to talk about personal branding. Tom Dixon took the plunge at the beginning of the 21 st century. He is the original troublemaker, the jitterbug, the restless designer behind his company, founded in 2002 in a manner that was known in industries such
