"WE WANTED TO ELEVATE CAVA TO THE HIGHEST POSSIBLE LEVEL"
Pedro Bonet Ferrer (born in Barcelona in 1946) is about to close one of the most productive periods for the Cava Regulatory Board, which he has presided over for four years. An alumnus of the Jesuitas de Casp School and a graduate of the University of Barcelona with a degree in Economics, he joined the family company after finishing his university studies. He became the Managing Director, then President, of the historic Henri Abelé Champagne “Maison” (1986 to 2007), with offices on Rue Sillery in Reims.
He is currently a Member of the Board and Director of Communications and Public Relations of the Freixenet Group, a world leader in quality sparkling wines produced according to the traditional method. In 2005, he took over from Joan Juvé Santacana at the head of one of the most important Spanish wine brotherhoods, the Cofradía del Cava Sant Sadurní. In 2013 he passed the baton to Toni de la Rosa Torelló.
In the following exclusive interview, Pedro Bonet expresses his satisfaction at the work he has achieved at the Cava Regulatory Board, which was aimed at “elevating cava to the highest possible level.” DO Regulatory Board at the end of 2013, there were dark clouds on the horizon. Bonet prefers to describe the outlook as “uncertain”. In any event, because of the ridiculously low prices being paid, falling sales due to the economic crisis, penetration of private labels in supermarkets, political turmoil, lack of unity
