Understanding your users has never been more important, and the most successful tech companies out there are doing a brilliant job in understanding what people want from their products. UX design is an art it takes years to master, but the research part of their job, where you really try to grasp how users are thinking, that’s something all startups can and should be doing. To better understand this super important topic we invited UX lead at Typeform Bojana Jamborcic, senior UX designer at Apalon Nastassia Sherenkova and Ironhack, and lead UX/UI designer at Quipu, Kamil Jura.

Video: youtu.be/Rov40wr6HDk