Salon International de la Haute Horlogerie 2019
Captivating New Generations with Innovation and Technology
The 29th Salon International de la Haute Horlogerie (SIHH) was a major success for the luxury watch sector, with attendance record of 23,000 visitors, plus unprecedented exposure and response in social media. In a digital world where online networking has become the prime form of business, communication and consumption, traditional watchmaking, instead of staying behind in the darkness and uncertainty of oldfashioned mechanics, is thriving with a growing market of new and young customers in the digital era. To reach a larger audience beyond the walls of Palexpo Genève, the
