In this second part of the interview with coach, audio engineer and demo producer Cliff Zellman, we discuss important information on how to stand out in automotive commercials as a voiceover talent, including voice overs in Spanish, with all the particular characteristics the genre itself needs and the specifications of both languages.With over 40 years in the industry, Cliff is an established Producer, Director, Audio Engineer, Editor, and Director of Talent Development for ACM–in their Automotive Division. Although Cliff is very much focused on automotive, which he states can be “the holy grail of voiceover”, this talented producer also enjoys producing commercial and video game demos, and he shares plenty of advice about the psychology in advertising, which we need to have in mind while performing, and how to take our first steps while reaching out to producers and advertising agencies for the first time.For coaching and/or demo production you can contact Cliff at czellman10@gmail.com . To see some of Cliff’s work and the talented people he’s worked with, go to www.amazingdemos.com  
Produced and edited by Nicky MondelliniSound mix by Alan VillatoroVideo editing by Jorge BernalProduction assistant-Belen Fernandez PelayoMarketing assistant Enrique Baca and Janette Alle **Nicky Mondellini is an internationally known artist with more than thirty years of artistic career. Her voice is heard in commercials on television, radio and digital platforms worldwide. She has been the host and producer of La Pizarra since 2020.Her work as an actress includes more than a dozen telenovelas,  and drama shows, classical and contemporary Spanish plays, shorts and feature films, and the hosting of morning shows in Mexico and the United States, as well as on camera commercials, and promotional and corporate videos. Work samples at https://www.nickymondellini.com Instagram @nickymondelliniX @nicky3ch_nickyTikTok @nicky_mondelliniFacebook https://www.facebook.com/nickymondellinivoiceover   LinkedIn https://linkedin.com/nickymondellinivoiceover