En este 2do capítulo de ¿Cómo impactamos de mejor forma a nuestros clientes? Continuamos revisando algunos libros que recomendamos para lograrlo

Conversación integrada por Sergio Carrizo y Javier Ergas.

Links a los libros en Amazon:

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
https://www.amazon.com/-/es/Marcus-Sheridan-ebook/dp/B07VVH94ZF/ref=sr_1_1?crid=2UJQS9U52BP3R&keywords=they+ask+you+answer&qid=1657728154&sprefix=they+ask%2Caps%2C171&sr=8-1

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
https://www.amazon.com/s?k=atomic+habits&crid=2SGCNP82SV3J9&sprefix=atomic%2Caps%2C173&ref=nb_sb_ss_ts-doa-p_1_6

How Customers Buy…And Why They Don’t: Mapping and Managing the Buying Journey DNA
https://www.amazon.com/-/es/Martyn-R-Lewis-ebook/dp/B07G7D36FQ/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1657728195&sr=8-1