Jeanne Trinchero has dedicated her career to one core mission: making complex subjects accessible to everyone. For more than two decades, she has been a pivotal figure in the world...ver másJeanne Trinchero has dedicated her career to one core mission: making complex subjects accessible to everyone. For more than two decades, she has been a pivotal figure in the world of business and technology publishing, helping to shape the resources that entrepreneurs and professionals rely on to navigate the ever-changing commercial landscape. This book is the culmination of that experience—a definitive guide designed to demystify e-commerce and empower the next generation of business owners.
For over a decade, she was a central figure at SMW Publishing, Inc., where she served as an Editor, Executive Editor, and ultimately, a key manager guiding the company's editorial direction. In her leadership role, she personally supervised or edited more than 100 titles, This position gave her a unique, bird's-eye view of the trends, challenges, and success stories that define modern business.
Her foundation in publishing was forged during her tenure at Electronic & Database Publishing, Inc. (E&DP). There, she was instrumental in the acquisitions process, developing a sharp instinct for identifying valuable, lasting content and the authors best suited to deliver it. It was at E&DP that she honed her ability to spot what beginners truly need: not more jargon, but more clarity.
Throughout her extensive career, Trinchero noticed a persistent gap in the market. While countless books on e-commerce were available, they were almost always written for experts—dense, technical, and intimidating for the aspiring entrepreneur with a great idea but no formal training. She saw the need for a concise guide that spoke directly to the beginner, a practical roadmap that would give anyone the confidence to build a successful online business from the ground up.
Jeanne believes that the tools of entrepreneurship should be available to all, not just a select few. This book is a reflection of that philosophy, distilling decades of publishing experience into an easy-to-follow, encouraging, and highly effective guide. When she isn't helping new authors find their voice, Jeanne enjoys gardening and mentoring young entrepreneurs in her local community.ver menos