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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...ver másChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.ver menos
Libros de Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets How To Create A Category As A Small "e" Entrepreneur Calificación: 0 de 5 estrellas0 calificacionesWriter Business Models: How Writers, Creators, And Thought Leaders Monetize Calificación: 5 de 5 estrellas5/5Position Yourself Or Be Positioned: The Personal Category Design Playbook Calificación: 0 de 5 estrellas0 calificacionesCategory Design 101: End Of Year 2022 Q&A Calificación: 0 de 5 estrellas0 calificacionesPaid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom Calificación: 3 de 5 estrellas3/5The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Calificación: 5 de 5 estrellas5/5Engineering Exponential Moments: How To Recognize & Capitalize On Opportunities To Create A New & Different Future Calificación: 5 de 5 estrellas5/5Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary Calificación: 0 de 5 estrellas0 calificacionesThe Category Design Scorecard Calificación: 0 de 5 estrellas0 calificacionesThe Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks) Calificación: 0 de 5 estrellas0 calificaciones
Audiolibros de Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Calificación: 5 de 5 estrellas5/5