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Dr. Aparna P. Goyal
Dr. Aparna is Associate Professor at Amity Business School, Amity University, India, with a rich corporate & academic experience of twenty years. Beginning from her late teens, the author has been ...ver másDr. Aparna is Associate Professor at Amity Business School, Amity University, India, with a rich corporate & academic experience of twenty years. Beginning from her late teens, the author has been known to practice and voice her concern towards the acts leading to creating any amount of environment pollution. She studied Environment Sciences in her B.Sc., and opted for M.Sc. in Organic Chemistry for the same reason. She started teaching voluntarily on pollution and mother earth during this time and completed her Bachelors in Education, followed by Masters in Business Administration (P.G.D.M.). During this time she remained associated with NGOs off and on. Later, she started her career in well-known textile industry and learnt how colors can be obtained from plants, instead of using synthetic chemical dyes. She had been writing since 2001 and majority of her research work/ publishing is on Environment Protection, from raw material to finished goods. She completed her first doctoral thesis in the same area and even her second Ph.D. is on advanced green marketing and its linkage with sensory marketing. Her exclusive contribution has been an amalgamation of Marketing Strategies, Consumer Behavior, Product & Brand Management keeping the Green Ecological Substance in mind. She has many international researches, projects, conferences to her credit till date. She is dedicated to the social cause and this book is one of her attempts to help understand the sensitivity people need to nurture to protect the mother earth.ver menos