Cele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.
Pauline Maclaran i...ver másCele C. Otnes is Professor of Marketing at the University of Illinois at Urbana-Champaign and the author of Cinderella Dreams: The Allure of the Lavish Wedding.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London.ver menos