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Saiful Islam
Saiful Islam was born on Malang, Indonesia on May 20th 1982. He has been graduated from Brawijaya University Malang-Indonesia as Electrical Engineer. He has been working on technic...ver másSaiful Islam was born on Malang, Indonesia on May 20th 1982. He has been graduated from Brawijaya University Malang-Indonesia as Electrical Engineer. He has been working on technical field as Core Network Engineer on PT. Telekomunikasi Seluler since 2008.
He made his own research about several marketing issue such as Subliminal Advertising, Brand Utility and developing new concept which combine those two previous techniques named Anchor Branding.
Since 2006 He hwon several marketing idea competition in national level about branding and marketing in strategic level.
In 2012 He also recognized as one of Telkomsel Intellectual Knowledge Assets by his writing about marketing and branding issue with title “Shifting Branding Paradigm from Push Media to Pull Media”.ver menos