Interview with Philippe Eberlé
(Managing Director of Primeras Marcas)
Primeras Marcas is a distributor located in Igualada, about 30km northwest of Barcelona. As its name indicates, it is dedicated to the distribution of top brands, in this case premium drinks (wines, champagnes, spirits, etc.), of high quality and, let's be honest, high priced, as its portfolio includes some of the biggest names on the market.
Entrevista a Philippe Eberlé
(Managing Director of Primeras Marcas)
Primeras Marcas es una distribuidora situada en Igualada, a unos 30km. de la ciudad de Barcelona. Como su nombre indica, se dedican al comercio de primeras marcas, en este caso de bebidas alcohólicas (vinos, champanes, destilados…), con un alto nivel de calidad y, por qué no negarlo, también de precios, ya que tienen en su portfolio algunos de los productos más TOP del mercado.
SW: So, let's get down to business: The first thing we would like to know, and which most of our readers probably don't know either, is the origin of Primeras Marcas. When was it created, who was involved in the project and what was its purpose? What is the company's ethos?
I had some difficulty understanding the origins. At the beginning, there were three partners, one of whom, Joan Juvé, came up with the idea. The company was set up in the 1980s with a view to importing wines.
One day, during a meeting with the directors of a small distribution company know as BRAS in the Anoia area (one of whom was a wine lover and the other a good manager), Joan Juvé suggested that they set up a company to import wine products. The two directors of BRAS were working
