¡2024 llegó! And we welcome it while sipping the most extraordinary Maker's Mark in conversation with a very close friend of the podcast. This “Behind The Industry" episode is with Jose Vargas, Mexican American, born and raised in SoCal, that has worked almost 17 years in the entertainment industry. From independent music magazines to experiential marketing agencies and international brands, he has seen it all. Now in the spirits industry since 2017, this pop culture and music junkie has always strived to bridge his passion for música latina with his work. José is now the multi-cultural diplomat for Maker's Mark, our loyal sponsor. Also, a musician, he can play guitar, bass and drums, on good days. José, Pili & Raúl, all for la MÚSICA!
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