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Founded in 2011, we are the trusted solution for over 12,000 customers in 62 countries around the globe.



Soflyy



Founder: Louis Reingold



I am the founder of Soflyy. We're best known for WP All Import and Oxygen.



I learned how to code when I was 11 and started building websites when I was 12. I dropped out of high school when I was 16, and I've been selling software on the internet ever since.



It seems everyone in our industry has some heroic story about their success, a blog where they share their purported business wisdom, and some page on their website that rambles on about their guiding principles and how enlightened they are.



We don't do any of that. This company exists to make money, so we try to avoid distractions. We generally avoid blogging, speaking, bragging about our success under the guise of "transparency", attending too many conferences, doing interviews, and anything else that would take our focus away from what matters most: our customers and our products.



Evolución



2013 - WP ALl Import + WP Wizard Cloack + WP Overstock2014 - WP ALl Import + Prosociate2015 -  WP ALl Import 2016 - WP All Import + Oxygen 



Actualmente en Soflyy: Louis Reingold  + Joe Guilmette (WP All Import) + Elijah Mills (Oxygen) + 10 más



Tiene 7 plugins en el repositorio oficial de WordPress 



WP ALL IMPORT:



Fundadores: Louis Reingold (CEO, California), Gavin (Finance, Australia) y Daniel (Investor, Australia)



Equipo



2011 Max - Developer (Germany)2014 Joe - Product Manager (Thailand)2015 Trey - Support lead, (US) y  Natasha - Graphic Design (Canada)2016 Ovi - Developer (Rumania) y  Michael - support (US)2017 Cory - Support (US)2018 Phe - Support (UK) y Ronnie - Infraestructure (US)2019 Federico - Support (Argentina) y Sunny - Website (UK)2020 Diego - Support (2020)2021 Edgar (Turkey) y Ese (Nigeria) - Support 



Total actual: 18 en WP All Import



Evolución



2012- WP RepositorioMarzo 2013 - WP All Import 3.0 Junio 2013 WooCommerce Add-OnNov 2014 - WP All Import 42015 -  WP All Export / WPML Support / Zapier integration2016 Order Imports para WooCommerce Add-on2018 Automatic Scheduling and Custom Export Fields



Migrate  - Bulk Edit



Oxygen



Lanzamiento en el 2016



Equipo: 6 personas



Hi! I'm Louis Reingold, and I built Oxygen because I wanted complete, down-to-the-pixel control over the design of my website.



After building WordPress websites for almost 10 years, I knew there had to be a better way.



20.000 clientes de pago de Oxygen



Estrategia de pricing



Modelo freemium para WP All Import, pero solo de pago para Oxygen



Licencia lifetime tanto con WP All Import como Oxygen



Ofertas bastante potentes/agresivas en Oxygen






Gracias a:



Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress.











Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a:



Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.