Javier Goyeneche has been at the helm of Spain's pioneering company for 24 years, a company that started by recycling plastic and transforming it into fashionable garments under the name Ecoalf. Turning the trash that is poisoning our seas, collected through fishermen, into collections that have somehow made recycling their hallmark and reusing everything that harms marine life. This second life of a product as harmful as plastic, coupled with a proposal for cleaning the seabed, makes him an exemplary entrepreneur, and there is no denying that there is no Planet B—a slogan that is
