Love whisked this designer away from her native city of Milan and brought her to a medieval castle in Austria, the Schloss Hollenegg. But far from being discouraged, Alice Stori decided to create a residency for contemporary designers in that castle, which has become a place of pilgrimage for lovers of signature design. Every year, several designers spend part of their summers there and work on a joint project with the castle as a source of inspiration, which culminates in an exhibition. A curatorial work that has brought life and expertise to this Austrian nook and has spread it all over the world.
You were trained as a designer but you are more of a curator now, how or why did you move from one aspect of design to the other?
During my studies, I
